Shelton, CT, March 20, 2025
Mica Corporation, a leading manufacturer of innovative water-based primers and coatings for the global flexible packaging industry, is pleased to announce a new partnership with Coatix Consultancy and Representation to exclusively represent MICA products in Turkey.
Coatix, based in İzmir and led by Yusuf Över, is committed to bringing sustainable solutions to the flexible packaging industry. With over 20 years of experience in R&D, quality management, and business development, Yusuf has successfully led major projects for global brands, driving innovation and quality. His extensive industry experience and ability to provide technical support to our customers will be instrumental in expanding MICA products in this key market.
“By combining Mica’s high-quality water-based primers and coatings with Yusuf’s industry knowledge and regional network, we are well-positioned for growth in Turkey’s flexible packaging market,” said DJ Wroble, Vice President of Sales at Mica Corporation. “We look forward to working with Coatix to deliver sustainable solutions to converters in the region.”
The addition of Coatix to our global sales associate team strengthens our presence in Turkey and supports our broader global growth strategy. As Mica continues to expand, we are actively seeking additional Sales Associates to further drive growth in emerging markets. Please visit www.mica-corp.com/join-our-team/ for more information.
Contact Coatix
Mr. Yusuf Över
yover@coatix.com.tr
+90 532 581 10 34
Mica Corporation has been solving the flexible packaging industry’s toughest adhesion challenges since 1971. Mica’s innovative water-based primers and coatings are used in the manufacture of thin-film, lightweight, biodegradable, compostable, reusable, and recyclable packaging structures. All MICA products are backed by customized support provided by an award-winning technical team.


